Cutting Edge information related to marketing a towing business and all of the services that a towing company provides. The discussion includes the appropriateness of each medium and a comparison of what works best with each segment of the target market services sought.

November 2016

Who Needs These Troubles?

By |2016-11-28T15:16:38-06:00November 28th, 2016|Marketing|

    Who Needs These Troubles? This was me, many, many times.   Eight new injectors in unit 2... Unit 5 needs a fan clutch and my day was just getting started. At lunch time I find out unit 10 needs an AC compressor Then a damaged wheel on a Mercedes-OOUCH!!! Not that again!!! What else could go [...]

October 2016

Why Not Set Your Business Up As The Authority?

By |2016-11-28T15:27:16-06:00October 4th, 2016|How to Make Money, Marketing|

Hi my name is Don Archer and I own a half a century old 12 truck towing company that was struggling. We'd always had our share of truck traumas and employee dramas, I guess like everybody else. At times I seriously thought about getting out of the business, these last few years were the worst, it really made [...]

May 2016

5 Things To Consider When Choosing A Location To Start Your Towing Business

By |2016-11-27T08:25:58-06:00May 17th, 2016|Marketing| When deciding to start a towing business the most important consideration is…where you will do it? Where will you start your business? The choice of location when starting your business is important for many reasons. One of which is population density. You might believe that a smaller town is a better place to [...]

January 2014

Sniper Training For Towers

By |2014-01-16T18:25:14-06:00January 1st, 2014|Marketing|

Do you believe you charge too much for your services? In the Vietnam War the average US soldier expended 50,000 rounds of ammo to kill one enemy soldier whereas a trained sniper could get the job done using, on average, 1.3 rounds.  That’s like putting a guy with an F150…hooking his yellow, nylon, Wal-Mart tow [...]

August 2013

July 2013

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