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January 2014
How Long Are They Willing To Wait For Their Motor Club? A Tow Truck Driver’s Perspective
Raul watched as Jacqueline placed the cloth over her eyes and tied it securely in the back. Everyone else, in the surrounding cubicles, was busy; they were all frantically talking, having already taken their turns. Raul placed his hands on Jaqueline’s shoulders and asked, “You ready?” With a nod and a muffled “m-hm” Jaqueline confirmed [...]
Sniper Training For Towers
Do you believe you charge too much for your services? In the Vietnam War the average US soldier expended 50,000 rounds of ammo to kill one enemy soldier whereas a trained sniper could get the job done using, on average, 1.3 rounds. That’s like putting a guy with an F150…hooking his yellow, nylon, Wal-Mart tow [...]
August 2013
A Diversified Approach To Staying In Business
I recently read an article about a tow company suing a large motor club over their soured relationship. The tow company, who lost the account and subsequently went out of business, claims it was unjustly branded a low-performing provider by inaccurate customer satisfaction data. The motor club's position is they were forced to replace an [...]
Don’t Get Caught Sleeping- Answering The Phone Makes All The Difference
By Don Archer Arriving early… Dale hoped to get some work done before the phones started ringing. He kept a low profile as he listened through the door. The steady breathing of the night dispatcher and the intermittent screech of the police scanner told him he was sleeping again. “I better not wake him or [...]
July 2013
“Most Toys Wins Or Will Tow For Food” How Do You Market Your Business?
July 4, 2013 8:57PM It's the fourth of July and it's raining like crazy. I'm here at the kitchen table waiting for it to stop so we can shoot off fireworks so I decided to write to you about how I market my towing business. Happy Independence Day... Anyway... I always hated rain when I was a [...]